Yes, I know what you think…. “who needs yet another food blog?”! I’ve been down that path, too. On top, I had no idea how to approach it, and too many other things to do…. So instead of starting a food blog, I post on FB, save recipes on the harddisk or Evernote – or not at all.
But somewhere in the back of my head… the food blog idea was still there. Every dinner that turned out well, each good-looking dish screamed “I’m your food blog content! Share me!“. Shut up!
I recently attended an Online Marketing course with the intention to update myself with the latest & greatest… obviously never heard of those things in my studies years ago. Interesting. A week or so after the course started, I was really inspired… Social Media, SEO, SEM, Adwords, WordPress… my head buzzed. I needed a case to work on… NO IDEA! ……or?
Why not taking a stab at this ….food blog?
Talked this on the phone with my sister Eva… (after inconciously scanning potential contacts who would love the idea and urge me to go on…). AND: “great idea”. Better – she quickly accepted to join in! Quick sidenote: in our family, food is everything! No meal where we don’t discuss what to cook eat and drink next and which restaurant to go to etc. THE Food Family! So mental support about a food related project is to expect 😉
During the past 7 weeks, our food blog moved from brainstorming to concept to execution phase… and here we are – going online! Screening the food blog landscape was quite intimidating…. there are so many out there! And are those people all professional photographers? What will our blog offer that the other’s dont??? Not sure we managed to completely answer that… but do we have to? FoodFamily will be our culinary playground, a platform to do what we like – cook, share recipes, talk about food and restaurants. And maybe there’s an audience out there that likes what we like (beyond our family, who will of course be urged to generate traffic… and maybe even content).
In any case we have a diverse cooking audience… amongst them:
- hungry, picky kids (need to avoid anything green on the plate)
- not-so-picky but VERY hungry men (husband, partner, father, uncle, ….)
- a health-concious sister
- some dears with special needs – e.g milk allergy
- a demanding and critical mom (assigned “Head of Quality Control”)
- friends that want to be spoiled with some really special food (and if they don’t want, we do it anyway… because we like it!)
Not a very homogenous group, but there will be food for each of them…
So far we’re having fun, learned a lot (note to my WordPress teacher…. it wasn’t THAT easy!), spent a lot of hours on the phone/ skype and are curious to see where this journey will take us! Sounds interesting? Be our guest and follow us on foodfamily.net or on facebook!